program Introduction
Bachelor’s Degree Program in Sports and Health Promotion Management
Established in August 2023, this program integrates the two core disciplines of sports and health promotion, aligning with global trends such as Taiwan’s aging population, advancements in preventive and rehabilitative medicine, and the rising awareness of healthy lifestyles. As health promotion becomes increasingly essential, the program emphasizes holistic health solutions to extend healthy life expectancy and accelerate the development of the global health promotion industry.
This program is dedicated to cultivating elite athletes and sports professionals, providing both technical training and theoretical and practical knowledge in health promotion. Beyond enhancing students’ athletic performance, the program also nurtures talent for sports-related industries and health promotion-related industries, ultimately strengthening their employment competitiveness.
Educational Objectives
- Cultivate professional management talents with core competencies in sports and health promotion.
- Develop professionals with both theoretical knowledge and practical application skills in sports and health promotion.
- Foster innovative and interdisciplinary management talents in sports and health promotion.
Core Competencies
- Expertise and literacy in sports and health promotion.
- Awareness of theoretical knowledge and practical application in sports and health promotion.
- Interdisciplinary integration and innovation skills in sports and health promotion.
Future Career Paths
(1) Employment
Graduates will be guided to obtain professional certifications such as the "Certified Full-time Sports Coach" issued by the Sports Administration and other health promotion industry credentials. They can pursue careers in various fields, including:
- Sports Management: Professional sports team management, sports marketing, and event planning.
- Coaching & Training: Certified coaches for schools and professional teams, fitness instructors, and sports rehabilitation specialists.
- Health Promotion: Senior fitness trainers, health program planners, sports therapy specialists, and professionals in wellness businesses.
- Industry & Organization Management: Careers in private sports organizations, sports-related enterprises, and community sports development.
(2) Further Education
Graduates can pursue advanced studies in domestic or international graduate programs in fields such as:
- Sports Coaching
- Sports Management
- Competitive Sports
- Leisure and Recreational Sports
- Health Business Management
- Public Health
- Business Administration
This program is designed to equip students with comprehensive expertise and hands-on experience, ensuring they excel in both professional careers and academic advancement in the fields of sports and health promotion.
